Culture Collective Management

For reasons bigger than music, Jonathan Azu left his executive role at entertainment powerhouse Red Light Management to launch Culture Collective, a management firm committed to empowering creatives who redefine culture.

With a focus on clients of color, Culture Collective is driving systemic change within the industry while providing world-class services that help artists build sustainable careers. At the same time, the company exemplifies and promotes diverse and inclusive leadership, addressing a significant gap in the music business today.

Throughout his career, Jonathan Azu has played a pivotal role in shaping the success of some of the industry’s most iconic artists, brands, and companies. His extensive client portfolio includes Anita Baker, Emily King, Cory Henry, Luke James, Michelle Williams, Miguel, Kool & the Gang, Lecrae, Leon Thomas, and The PRVLG.

By combining strategic management with a mission-driven approach, Culture Collective is not only transforming individual careers but also setting a new industry standard—one where representation, equity, and innovation fuel the future of entertainment.