With a relentless focus on sustainability, collaboration, and humanitarian values, Azu has played a transformative role in shaping the careers of Jon Batiste, Miguel, Michelle Williams of Destiny’s Child, Anita Baker, Cory Henry, Luke James, Emily King, Kool & the Gang, and Leon Thomas (Spotify, Apple
and Amazon Music's 2025 Artist to Watch). His ability to nurture talent is complemented by his expertise in forging groundbreaking partnerships through his consultancy with Killian + Company, where he has spearheaded innovative, high-impact campaigns for global brands like Ford and American Express. These efforts have delivered iconic music strategies, spotlighting artists such as Olivia Rodrigo, and Tyler the Creator.
Beyond artist development, Jonathan has made an indelible mark on film and TV, earning co-production credits on NBC’s Live From Detroit and Lifetime’s biopic Keyshia Cole: This Is My Story. Earlier in his career, he redefined experiential music events at Superfly Presents, shaping the legacy of festivals like Bonnaroo and Outside Lands. At CBS Radio, he created groundbreaking music partnerships, bridging Fortune 250 brands with audiences across a network of 150+ stations.
Azu is a 2x Billboard 40 Under 40 Power Player and has been honored as a Change Agent by Billboard, Variety, and Pollstar. As a cancer survivor, he channels his personal journey into advocacy, serving as Chair of City of Hope’s Music, Film, and Entertainment health inequities committee. He also mentors future leaders as a Trustee at Drake University, an adjunct professor at University of Southern California, and an Executive Council member of the Black Music Action Coalition, addressing systemic inequities with bold, unwavering dedication.
As Governor of the LA Chapter of the Recording Academy, Jonathan’s visionary leadership ensures a thriving and inclusive future for the entertainment industry. His commitment to excellence, cultural advocacy, and innovation leaves an enduring legacy and reshaping the industry for generations to come.