Uber One: Michelle Williams

Uber unveiled Grammy-winning artist Michelle Williams as the face of its Uber One membership campaign, delivering witty self-deprecating humor in a series of comedic ads.

The campaign poked fun at Williams’ underrated recognition, featuring the singer striding through Sydney’s Botanical Gardens, only to encounter a series of mistaken identity moments. From a fan who was actually calling his dog named Michelle to a good Samaritan returning her lost wallet—unaware of her Destiny’s Child legacy—Williams embraced the joke with impeccable comedic timing.

“I loved visiting Australia, I loved the savings I scored on Uber One, and I loved the Aussie sense of humor,” said Williams, who delivered tongue-in-cheek one-liners throughout the campaign.

Launched on March 4, Uber One celebrated Michelles everywhere, offering 50% off (up to $50) on Uber Eats orders for members named Michelle. Others joined in on the fun, scoring 30% off (up to $30) by using the promo code NOTMICHELLE at checkout.

Following Andre Agassi’s earlier Uber One ads, the campaign rolled out across TV, digital, outdoor, and social media, reinforcing that Uber One savings never disappoint—even if life’s little moments sometimes do.