Entrepreneur. Executive. Educator.
Accelerating the Business of Iconic Artists & Brands while Impacting The World Through Service.
Jonathan Azu
Jonathan Azu’s practice of leveraging cultural influence to deliver unique business deals and opportunities is activated by his decades working with industry leading brands, GRAMMY award-winning artists, and the nations top ranked educational institutions. > Read More

“Careers are harder to make than moments.”
“Relationships fuel strategy, imagination and execution.”
“Better is possible!”
“A more equitable industry won’t just happen, it needs to be created.”
Areas of Focus
Culture Collective (Founder) – Development and management firm representing some the more talented multi-hyphenates in music, film, television and more.
Culture Collective Records (Founder)– An independent music label developed to aid its artist with release strategy and execution that build awareness and product growth.
Jon Batiste Inc. (Executive) – is an entertainment and management company founded by Jon Batiste. The company operates across multiple sectors, including music, film, television, fashion, and philanthropy,
overseeing Jon's creative projects, business ventures, and brand partnerships.
Killian + Company (Partner) – Brand consultancy fusing music, film, design, experiences, celebrities and pop culture to spark unforgettable moments between brands and thier consumers.
Companies
University of Southern California (Adjunct Professor) – Educating the next generation of music executives on artist management, deal structures, and industry innovation, while leveraging my network to provide mentorship and real-world opportunities.
Drake University (Board of Trustees) – As a proud alumnus, I contribute my industry expertise and leadership to support the university’s strategic initiatives, mentorship programs, and efforts to expand opportunities for students in music and entertainment.
Education
City of Hope (Music, Film, and Entertainment Group) – Leading a coalition of over 150 industry executives, I spearhead initiatives to address health disparities in entertainment, focusing on equitable access to cancer care and research.
Recording Academy (Governor, Los Angeles Chapter) – Advocating for diversity and artist rights, I support initiatives empowering music creators and industry professionals through mentorship and community programs.
Black Music Action Coalition (Member, Executive Council) – Driving industry change, I advocate for racial equity and systemic reform, supporting Black artists and executives through mentorship and policy initiatives.
Save The Music (Member, Advisory Board) – Championing music education access, I support funding and curriculum development, inspiring the next generation of musicians and industry leaders.